Your car rental in Iceland is your most heavily used and also the most expensive asset. That’s why it’s super important to choose wisely the company you rent from.
Blue Car Rental is one of the largest and most popular Icelandic car rental companies. And for a reason. Long story short – you’ll be in good hands with them.
And if you want to save a bit on the costly Icelandic car rentals, you can use our Blue Car rental discount link to get 5% off on top of all other discounts. These can stack up to as much as 25%!
Contents
Why Blue Car Rental
There are many reasons why Blue Car is so often mentioned and chosen by travelers in Iceland. Let’s take a look at the most important ones.
1. Most Popular in Iceland
Blue is one of the biggest and most popular rental companies in Iceland. Tens of thousands of travelers choose them every year for their adventures. With a size this big, they know how to handle things quickly – insurance, check-in, check-out, or even all kinds of problems.
They are reliable locals, and you can be sure they’ll never scam you for anything, like fake damage on your car. With so many rentals, it’s just not worth losing the reputation.
Blue Car offers one of the best car insurances in Iceland
2. Great Insurance
Car rental insurance in Iceland is extremely important. Blue offers one of the best ones on the market. More specifically, Blue Car is one of the only two companies in Iceland that will insure you for everything, even for expensive highland damage, and with 24/7 roadside assistance!
3. Directly at the Airport
Blue Car Rental is located within a 3 to 5 minute walking distance from the airport terminal. Unlike many other companies, where you have to take the shuttle to their offices.
That being said, if you don’t want to walk with lots of luggage, you can still use their door-to-door shuttle service. It runs every 20 minutes from the airport counter to their offices.
4. Huge Fleet
Blue boasts an enormous fleet of more than 35 different car models. You can choose your best car for Iceland – whatever fits you the best, and you will get what you choose or better. Never any downgrades.
Moreover, the majority of their cars are new (we’re talking 1 to 2 years old). So, the chances that something goes wrong with the car are super low. This is the game-changer compared to many “cheap car rental” companies. Those will rent you old cars that can easily break down in the middle of your trip and ruin it.
Blue has one of the largest car rental fleets in Iceland
5. Online Check-in
With zero waiting time. Blue is one of the first in Iceland to introduce fully automated online check-in with a zero waiting time. This means the only thing you have to do after checking in yourself is to pick up your keys, find your car, and head for your adventure!
Welcome to the no-contact car delivery and no waiting in the queue.
Blue Car Rental Coupon Code
Given all the amazing stuff above, we decided to partner up with Blue Car. Thanks to this exclusive partnership, we can offer our readers a 5% Blue Car Rental discount link.
How to Use the Discount
This Blue Car Rental promo code applies automatically by clicking on the promo link and will give you 5% off on top of all other discounts. This means you can get as much as 25% off your car rental price thanks to discount stacking (see below)!
The link gives a discount to all new visitors to their website. Not to those who have already visited their website before clicking on our link. This is to ensure that you discovered Blue Car thanks to us.
Blue car rental discount link: https://www.bluecarrental.is/?affiliate=EPICICELAND
Discount Stacking
Good news! Blue also offers several other discounts, and they all add up. For example:
- Off-season discount – usually when renting from October until April
- Long-term discount – if you rent for more than 7 days
- Early-bird discount – if you rent several months in advance
The final discount is displayed during checkout and can be as high as 25%, thanks to stacking.
Thanks to discount stacking, you can get as much as 25% off your rental price!
Blue Car Rental Insurance
Reliable insurance with high coverage is essential in Iceland, so it’s worth a few additional words to explain it in detail.
99% of car rental companies in Iceland will NOT insure you, not even with Full/Platinum/Zero Deductible insurance, for the following types of damage:
- Water damage and/or river crossings
- Undercarriage and/or chassis damage
- Wind damage to doors
- Tire damage
- Towing costs
Well, guess what? Blue does! And this is a deal-breaker! Blue is one of the only two companies in Iceland covering all types of damage with their Liability Weaver / Zero-Worries insurance.
It’s not cheap, but it’s totally worth every penny, and 75% of their customers gladly buy it for the full peace of mind.
You can read our Icelandic car rental insurance article about all types of possible car damage and insurance you can get. Blue covers all of them. And always check the Icelandic road conditions before embarking on your trip!
Blue Car Rental Fleet
All people we personally know have always had a great experience with Blue Car
Blue currently lets you drive 37 different car models all year round.
Need a huge 4×4 super jeep with a snorkel? Here you go! Or this time a 9-seater van? Sure, go get it! Electric car? Of course. Small and cheap car? Sure.
What is the most rented car model? Definitely Dacia Duster. It’s a great value for the buck. It can handle easier F-roads and icy winter roads with ease when driven correctly.
What is our favorite car model with Blue? By far, it’s a 35″ Toyota Land Cruiser with a snorkel. Expensive, BUT this beast will get you to every single corner of Iceland! Including super-remote highlands and all the hidden gems of Iceland. Totally worth an investment
Reviews of Blue Car Rental
Blue has amassed more than 5000 reviews. This is one of the biggest review counts out of all Icelandic companies.
Blue also has one of the best reviews in Iceland
As of late 2025, the average of the review scores stands at 4.5 out of 5 on Google, which is highly above average for car rental firms in Iceland.
Our experience with Blue Car Rental
During our numerous visits to Iceland over the past years, we’ve always had a good experience with Blue Car Rental. Never any major issue or significant problem. And if anything minor occurred, it was quickly resolved.
What stands out the most for us is Blue’s all-inclusive insurance. This is a game-changer and a major reason to rent with them.
On top of that, their zero-waiting car pickup now also makes it super comfortable and quick to take the car on arrival and leave it on departure.
Thanks to all the perks above, we’ll happily choose Blue during our next visits again 🙂
