Looking for a bit cheaper yet 100% reliable car rental in Iceland? Then look no further. Alda Car Rental is what you need 🙂
Alda Car is a new brand introduced by MyCar – the official Toyota merchant and biggest Toyota car rental provider in Iceland.
Alda offers slightly older car models, however, for more affordable price tags! All of this is done under the wings of the strong MyCar infrastructure.
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Why Alda Car Rental
1. Lower Prices
Lower prices for selected models with more mileage. The cars are in good condition but might be from 2021-2023 or have driven more than 60.000 KM, which is still a great shape!
While MyCar rents out only new cars in pristine condition, Alda rents out the same cars + more affordable models in still good condition.
2. MyCar Provider
The strong and reliable MyCar brand is a provider for Alda. MyCar is the exclusive Toyota reseller in Iceland. This means you will have access to the:
- A massive fleet of vehicles
- 24/7 repair shops all around Iceland
- Airport and Reykjavik offices, with free shuttle service
- Unlimited mileage
- No insurance deposits
3. Huge Car Variety
Alda Car Rental typically offers anywhere between 30 to 40 different car models available for rent. This is one of the biggest car varieties out of all Icelandic car rentals!
4. Airport Shuttle 24/7
Many car rentals in Iceland do not operate during the night. That is not the case with Alda Car or MyCar! You can enjoy a 24/7 complimentary shuttle on all rentals!
5. Roadside Assistance 24/7
Again, not many companies in Iceland offer 24/7 roadside assistance, but Alda Car does!
The assistance is free of charge if it can be traced to a breakdown, accident, damage, or other reason that is MyCar Rental’s responsibility. Otherwise a fee is charged based on severity.
Alda Car Models
With almost 40 different car models, Alda boasts one of the largest fleets in Iceland. Below are some of the most popular travelers’ choices:
- Toyota Land Cruiser 150 Mountain – one of the most powerful super jeeps you can rent in Iceland
- Toyota Hilux – more affordable, yet great 4×4 option for the highlands
- Toyota Proace Verso – can seat up to 9 passengers, great for easy drives in a bigger group
- Toyota RAV4 – one of the most popular budget 4×4 cars for easy highlands
- Toyota Yaris – the cheapest yet reliable car, great for traveling around the ring road
Alda Car Rental Insurance
Besides great cars, Alda also offers one of the best car rental insurance packages in Iceland!
All rentals automatically include Collision Damage Waiver (with a liability), Theft Protection, and Third Party Liability insurance.
If you plan to visit the highlands or your trip takes place in winter, we highly recommend you take a Premium insurance package, though. It will get you fully covered, and you can drive with full peace of mind. No matter what unpredictable Icelandic weather does.
The Premium insurance package by Alda reduces your liability to zero. Moreover, it adds many important insurances such as Gravel Protection, F-road protection, Sand and Ash Protection or Tire Insurance, and several more!
Alda Car Rental Discount Code
Do you want to save even more with Alda? Well, you’re in luck, then! Our readers can enjoy an exclusive additional 5% discount on all their cars!
At the Checkout, enter the 5% discount code: EPICICELAND
How to Win a Free Car Rental
Still not enough? Did you know you can actually win a free car rental with Alda? The only thing you have to do is book before 31st May 2025!
When people book with Alda before the 31st of May, they have the chance to get their booking fully refunded or up to 200.000 ISK off. Alda will draw three lucky bookings that will get this.
Reviews of Alda
Alda is a brand new car rental introduced just very recently by MyCar. This basically means two things:
- They offer very good deals to attract new customers
- You will find few reviews about Alda because it’s a brand-new company
That being said, you will find many reviews about MyCar, their owner! And their reviews are great!
4.8 / 5 on Google and 9.42 out of 10 on Northbound, with more than 2000 reviews, makes Alda a member of the exclusive club of the best-rated Icelandic car rentals.
Our Experience with Alda and MyCar

Modified Land Cruiser by MyCar and Alda Car can pass almost anything
We have rented MyCar’s great modified Toyota Land Cruiser with a snorkel several times in the past. It’s been our no.1 choice over most of all highlands trips!
Not only are their cars reliable and powerful, but MyCar’s staff is also super friendly and helpful. They always kindly waited for us at the airport only to drive us to their office. And they actually offer this free 24/7 shuttle to everyone!
Many rental companies may try to scam you for made-up damages to their car. This has NEVER been the case with MyCar. Their policies are transparent, and they won’t let you down in case any problem occurs.

Me crossing bigger Hólmsá river by Land Cruiser on F210 near Maelifell
You can read in detail about our experience with MyCar in our super jeep rental article or in our guide on choosing the best car for Iceland.
Oh, and the next time we’ll make a trip to Iceland, we’ll definitely be looking at Alda Car Rental. Why? Because you have all the advantages of MyCar but an option to get a better-priced vehicle!